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pet supplies

How to stop building your catalogue manually in pet supplies

Manual catalogue work may look manageable at first, but it becomes a bottleneck when the assortment grows and the team needs to reuse the same material. That friction reaches sales and back office at the same time.

catalog.example.com
Your customer’s viewThis week’s selection
04 products
PRODUCT CATALOGA selection worth sharing.Pet supplies
Portable water dispenser
SKU 2980In stockPortable water dispenser
1–5 units£12.90
6+ units£11.20
Quantity
Assorted rope toy
SKU 3183In stockAssorted rope toy
1–5 units£11.20
6+ units£9.80
Quantity
Size 1 pet carrier
SKU 2934In stockSize 1 pet carrier
1–5 units£16.90
6+ units£14.80
Quantity
Luxury pet bed, 3-unit kit
SKU 12345In stockLuxury pet bed, 3-unit kit
1–5 units£120.00
6+ units£105.60
Quantity
Page 01 / 02
1 product already added. Try changing the quantity.

Illustrative demo · sample products and prices

Symptoms

Signs this problem is already costing revenue

  • Teams copy data from spreadsheets, ERP and images just to assemble sales material.
  • Every campaign or collection forces someone to rebuild part of the catalogue.
  • Reps depend on back office help to publish any change.

Impact

What this issue does to the commercial workflow

When publishing is manual, the business grows but the sales workflow does not. The team spends energy assembling materials when it should be selling, negotiating and expanding product mix.

In pet supplies, that lengthens the cycle, delays launches and increases the chance that different reps send inconsistent materials.

How to solve it

How Catalog Mobile reduces this pain

The safest path is to remove this pain from manual routines and give the team a cleaner commercial layer. Catalog Mobile helps publish catalogue material, share the right version, structure order capture and reduce the time spent on confirmation.

Check the product source and the route available for your edition before choosing Excel import, a connector, webhook or API. Review fields and permissions with the person responsible for your data. The ERP continues to manage operations while the catalogue presents the selected range to the buyer.

Catalog page example: Pet supplies
Illustrative example with real reference products and localized names.

A simple path to validate without slowing operations

  1. Choose one product line, account group or team where the issue is easiest to observe.
  2. Import products, pricing and commercial rules from ERP data or a clean spreadsheet.
  3. Publish the catalogue, order links and shareable material to reduce back-and-forth in sales.
  4. Measure response time, order errors and clarity gains before expanding the pilot.
  5. Scale the workflow once a simpler workflow to publish catalogue material without manual assembly.

What tends to improve when this pain leaves the workflow

  • More speed to publish and share sales material.
  • Less rework between reps, back office and customer service.
  • Clearer pricing, assortment, availability and order history.
  • A better buying experience without slowing the sales team.
  • A simple path to start now and deepen integration later.

When this approach makes the most sense

  • Best fit for pet supplies operations with frequent assortment, price or availability changes.
  • Useful for field sales, reps or commercial teams that still rely on chat to move orders.
  • Especially relevant when manual catalogue work is already consuming time from sales and back office.
  • Can start small without forcing a full ERP replacement.

Pet supplies

Pet supplies: organise products by animal, size and presentation

A broad range becomes easier to buy when categories help shoppers find the right item.

From the buyer’s side

Retail and wholesale buyers looking for food, hygiene or accessories by need.

A selection separates dogs, cats, hygiene and accessories with pack size readable.

01

Browsable categories

02

Visible pack size

03

Clearer replenishment

Portable water dispenser
SKU 2980

Portable water dispenser

unit

Assorted rope toy
SKU 3183

Assorted rope toy

unit

Size 1 pet carrier
SKU 2934

Size 1 pet carrier

unit

Luxury pet bed, 3-unit kit
SKU 12345

Luxury pet bed, 3-unit kit

unit

Before sharing with a buyer

  • Show animal and size when available
  • Separate weight and flavour
  • Review variations

What your customers can see

Your pet supplies range, ready for your customer's attention

An organised selection to introduce the range, plus a promotional image to highlight the products. Open the examples and inspect the details.

01 / PDF catalog
Catalog page example: Pet supplies
Illustrative example with real reference products and localized names.
02 / Promotional image
Promotional image example: Pet supplies
Illustrative creative for presenting a commercial selection.

From feature to practical benefit

PDF and digital catalogues for a range your team can present

Turn one product base into a readable commercial edition. Use PDF for a defined presentation and a catalogue link when buyers need to browse, compare and prepare an order.

01

When a manual PDF becomes a sales bottleneck

Loose photos, parallel spreadsheets and similarly named files leave sellers and buyers without a clear reference. The issue is not design alone: it is knowing which product, pack and price belong in each presentation.

02

Prepare data buyers can use

Start with a commercial SKU, clear name, correct pack photo, category, selling unit and audience price. Keep internal cost, confidential notes and tax rules away from the buyer-facing selection.

03

Build an edition for a real sales moment

Select the range, check the intended commercial table, choose a layout and generate an identifiable edition. A seasonal campaign and a general portfolio can use different selections without confusing the team.

YOUR ERP KEEPS ITS JOB

Keep operations in your ERP. Give sales a better catalogue.

If your operation already runs on Microsoft Dynamics 365 Business Central, Sage, Unleashed and Odoo, the next logical step is a commercial layer that organizes catalog flow, order capture and updates without forcing a radical process change.

Questions that usually come up in this scenario

Do I need to replace my ERP to fix this pain?

No. The best path is usually to keep the ERP as your operational system and use Catalog Mobile to organize catalog publishing, commercial sharing and order capture.

Can I start without a native integration?

Yes. Many teams start with spreadsheets, structured imports, sync routines or a gradual ERP path.

Does this work for reps and field sellers?

Yes. A representative can present the range and organise the items a buyer wants to order during a visit. The team receives a request to review against the commercial conditions.

How do I check the route for the ERP I already use?

See the available guidance for Microsoft Dynamics 365 Business Central, Sage, Unleashed and Odoo. Before starting, confirm your ERP edition, the required fields and the import or integration route available for your account. The ERP remains your operational base; the catalog organises the sales presentation.

What is the best first pilot?

Start with one line, one region or one team where the issue is visible and easy to measure. The initial goal is to validate a simpler workflow to publish catalog material without manual assembly.

Guides

Apply it to your sales workflow

START WITH A REAL PRODUCT LINE

Make your next catalogue the one customers can act on.

Add a small selection. Open it on your phone. Check the PDF and the order flow before rolling it out to your team.