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How to replace an outdated PDF catalogue in pharma

When the sales team depends on PDFs to show assortment, pricing and availability, every change turns into rework. If an edition keeps circulating after a price, assortment or availability change, the team must identify the right version before replying to the buyer.

catalog.example.com
Your customer’s viewThis week’s selection
04 products
PRODUCT CATALOGA selection worth sharing.Pharmacy & beauty
Hair shine finisher 120 ml
SKU 368In stockHair shine finisher 120 ml
1–5 units£18.90
6+ units£16.50
Quantity
Curl shampoo 500 ml
SKU 2811In stockCurl shampoo 500 ml
1–5 units£21.90
6+ units£19.20
Quantity
Conditioning mask 300 ml
SKU 1126In stockConditioning mask 300 ml
1–5 units£24.90
6+ units£21.80
Quantity
Hair care kit
SKU 8073In stockHair care kit
1–5 units£34.90
6+ units£30.60
Quantity
Page 01 / 02
1 product already added. Try changing the quantity.

Illustrative demo · sample products and prices

Symptoms

Signs this problem is already costing revenue

  • Reps keep resending different versions of the same catalogue.
  • Customers ask whether price or stock are still valid.
  • Launches and campaigns take too long to reach the field.

Impact

What this issue does to the commercial workflow

The problem is not the file itself. The problem is turning every catalogue update into manual work spread across folders, chat threads and team memory.

In pharma, that lowers assortment discovery, hides products the buyer could order and creates doubt every time someone asks if the material is current.

How to solve it

How Catalog Mobile reduces this pain

The safest path is to remove this pain from manual routines and give the team a cleaner commercial layer. Catalog Mobile helps publish catalogue material, share the right version, structure order capture and reduce the time spent on confirmation.

Check the product source and the route available for your edition before choosing Excel import, a connector, webhook or API. Review fields and permissions with the person responsible for your data. The ERP continues to manage operations while the catalogue presents the selected range to the buyer.

Catalog page example: Pharmacy & beauty
Illustrative example with real reference products and localized names.

A simple path to validate without slowing operations

  1. Choose one product line, account group or team where the issue is easiest to observe.
  2. Import products, pricing and commercial rules from ERP data or a clean spreadsheet.
  3. Publish the catalogue, order links and shareable material to reduce back-and-forth in sales.
  4. Measure response time, order errors and clarity gains before expanding the pilot.
  5. Scale the workflow once a living catalogue the team can publish and share without loose versions.

What tends to improve when this pain leaves the workflow

  • More speed to publish and share sales material.
  • Less rework between reps, back office and customer service.
  • Clearer pricing, assortment, availability and order history.
  • A better buying experience without slowing the sales team.
  • A simple path to start now and deepen integration later.

When this approach makes the most sense

  • Best fit for pharma operations with frequent assortment, price or availability changes.
  • Useful for field sales, reps or commercial teams that still rely on chat to move orders.
  • Especially relevant when outdated pdf catalogue is already consuming time from sales and back office.
  • Can start small without forcing a full ERP replacement.

Pharmacy & beauty

Pharmacy and perfumery: present personal care with precise identification

Fragrance, volume, kit and presentation help buyers distinguish options and move towards an order without asking for clarification.

From the buyer’s side

Distributors, perfumeries and buyers comparing unit and presentation.

Body wash, shampoo, conditioner and kits have clear volume, fragrance and SKU.

01

Similar items easier to distinguish

02

PDF and link from one selection

03

Simpler commercial review

Hair shine finisher 120 ml
SKU 368

Hair shine finisher 120 ml

unit

Curl shampoo 500 ml
SKU 2811

Curl shampoo 500 ml

unit

Conditioning mask 300 ml
SKU 1126

Conditioning mask 300 ml

unit

Hair care kit
SKU 8073

Hair care kit

unit

Before sharing with a buyer

  • Check volume and presentation
  • Avoid unsupported claims
  • Separate kits and units

What your customers can see

Your pharmacy & beauty range, ready for your customer's attention

An organised selection to introduce the range, plus a promotional image to highlight the products. Open the examples and inspect the details.

01 / PDF catalog
Catalog page example: Pharmacy & beauty
Illustrative example with real reference products and localized names.
02 / Promotional image
Promotional image example: Pharmacy & beauty
Illustrative creative for presenting a commercial selection.

From feature to practical benefit

PDF and digital catalogues for a range your team can present

Turn one product base into a readable commercial edition. Use PDF for a defined presentation and a catalogue link when buyers need to browse, compare and prepare an order.

01

When a manual PDF becomes a sales bottleneck

Loose photos, parallel spreadsheets and similarly named files leave sellers and buyers without a clear reference. The issue is not design alone: it is knowing which product, pack and price belong in each presentation.

02

Prepare data buyers can use

Start with a commercial SKU, clear name, correct pack photo, category, selling unit and audience price. Keep internal cost, confidential notes and tax rules away from the buyer-facing selection.

03

Build an edition for a real sales moment

Select the range, check the intended commercial table, choose a layout and generate an identifiable edition. A seasonal campaign and a general portfolio can use different selections without confusing the team.

YOUR ERP KEEPS ITS JOB

Keep operations in your ERP. Give sales a better catalogue.

If your operation already runs on Microsoft Dynamics 365 Business Central, Sage, Unleashed and Odoo, the next logical step is a commercial layer that organizes catalog flow, order capture and updates without forcing a radical process change.

Questions that usually come up in this scenario

Do I need to replace my ERP to fix this pain?

No. The best path is usually to keep the ERP as your operational system and use Catalog Mobile to organize catalog publishing, commercial sharing and order capture.

Can I start without a native integration?

Yes. Many teams start with spreadsheets, structured imports, sync routines or a gradual ERP path.

Does this work for reps and field sellers?

Yes. A representative can present the range and organise the items a buyer wants to order during a visit. The team receives a request to review against the commercial conditions.

How do I check the route for the ERP I already use?

See the available guidance for Microsoft Dynamics 365 Business Central, Sage, Unleashed and Odoo. Before starting, confirm your ERP edition, the required fields and the import or integration route available for your account. The ERP remains your operational base; the catalog organises the sales presentation.

What is the best first pilot?

Start with one line, one region or one team where the issue is visible and easy to measure. The initial goal is to validate a living catalog the team can publish and share without loose versions.

Guides

Apply it to your sales workflow

START WITH A REAL PRODUCT LINE

Make your next catalogue the one customers can act on.

Add a small selection. Open it on your phone. Check the PDF and the order flow before rolling it out to your team.