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A clearer catalog for wholesalers and their sales teams.

Organize a large product range into a presentation buyers can understand. Align product codes, commercial tables and order details before adding more sales channels. When a range is easy to explore, seller and buyer can spend their conversation on the commercial opportunity instead of locating a SKU, pack or version of a product.

See the result with real products ↓
catalog.example.com
Your customer’s viewThis week’s selection
04 products
Example order #1024

Every detail. Ready to review.

In review

Change the quantity. See the unit price drop at 6 units.

CustomerCentral MarketSales repSales team
  • Belt tensioner pulley 81 × 34 × 28 mm
    SKU 9062002670Belt tensioner pulley 81 × 34 × 28 mm$15.90 / unit1–5 units: $15.90
    6+ units: $13.90
    $15.90
Product subtotal$15.90
Order total$15.90
1 product already added. Try changing the quantity.

Illustrative demo · sample products and prices

01

Make the range easier to buy

A buyer should be able to distinguish similar products by code, name, photo and packaging. Group the range into useful categories and expose the information needed to choose without another message to the rep.

Catalog page example: Auto parts
Illustrative example with real reference products and localized names.
02

Organise around the way buyers search

A catalog structure should reflect customer language and buying logic, not only internal departments. Use category, code, unit and presentation consistently so a field seller, a regular buyer and back office can refer to the same product.

03

Treat price tables as commercial rules

Different audiences may use different tables. Confirm the number included in the plan and configure the seller and buyer context. Test which price appears after changing quantities or following a seller link.

04

Give representatives a dependable starting point

A link or PDF can make the product conversation clearer, but the representative still understands the customer and leads the next step. The catalog reduces information hunting; it does not replace negotiation or commercial judgement.

Promotional image example: Auto parts
Illustrative creative for presenting a commercial selection.
05

Make packs and variations explicit

For food, a case must not look like a single unit. For fashion, size and colour should not be hidden. For construction materials, measure and selling unit matter. The product information should answer the buyer’s next question before it reaches the seller.

06

Keep the ERP responsible for the operational stages

Catalog Mobile helps present products and capture orders. Credit analysis, tax documents, delivery planning and financial management remain in your existing process unless a specific integration has been verified.

07

Example: a collection shared by a representative

A fashion wholesaler selects one collection, confirms colour and size information, prepares a representative link and tests it with a recurring buyer. The review reveals whether the buyer can prepare a useful list without a parallel spreadsheet.

catalog.example.com
Your customer’s viewThis week’s selection
04 products
Example order #1024

Every detail. Ready to review.

In review

Change the quantity. See the unit price drop at 6 units.

CustomerCentral MarketSales repSales team
  • Belt tensioner pulley 81 × 34 × 28 mm
    SKU 9062002670Belt tensioner pulley 81 × 34 × 28 mm$15.90 / unit1–5 units: $15.90
    6+ units: $13.90
    $15.90
Product subtotal$15.90
Order total$15.90
1 product already added. Try changing the quantity.

Illustrative demo · sample products and prices

08

Roll out one line at a time

Start with one representative, one customer group and a manageable product selection. Check the quality of incoming orders and the effort needed to update the catalog before expanding.

09

Use the pilot to decide the next scope

Record the questions buyers still ask and where the team makes manual corrections. Expand by range, representative or customer group only when the new commercial layer has made the actual sales flow clearer.

10

Wholesale selling depends on clarity

Buyers need to know whether they are choosing a unit, case, kit, colour or variant. When that detail is implicit, commercial teams spend time repairing orders instead of developing the range.

11

Organise around buying logic

Categories, SKUs, photos and units should follow how customers and sellers actually look for items. Reuse the same base for a campaign, rep selection or portfolio presentation.

Auto parts

Auto parts: identify the right part before the order discussion

SKU, unit and verified application make choice safer.

From the buyer’s side

Counter sales, reps and buyers looking for a SKU or part format.

A selection by system, category or replenishment avoids a chain of similar photos.

01

Visible commercial SKU

02

Clear pack and unit

03

Easier order review

Belt tensioner pulley 81 × 34 × 28 mm
SKU 9062002670

Belt tensioner pulley 81 × 34 × 28 mm

unit

Injector nozzle rubber ring
SKU 5419970345

Injector nozzle rubber ring

unit

Thermostat valve seal ring
SKU 249972848

Thermostat valve seal ring

unit

94 mm compressor connecting rod
SKU 3521300216

94 mm compressor connecting rod

unit

Before sharing with a buyer

  • Check SKU and unit
  • Only use verified fitment
  • Test buyer search terms

What your customers can see

Your auto parts range, ready for your customer's attention

An organised selection to introduce the range, plus a promotional image to highlight the products. Open the examples and inspect the details.

01 / PDF catalog
Catalog page example: Auto parts
Illustrative example with real reference products and localized names.
02 / Promotional image
Promotional image example: Auto parts
Illustrative creative for presenting a commercial selection.

The right format for each moment

Present the range. Build interest. Make choosing easier.

01PDF

Present a defined edition

Bring a product line, campaign or selection into a file that can be shared and printed. A PDF keeps the data used when it was generated: publish a new edition when prices change.

02Link

Help customers choose and order

Buyers browse categories, inspect products and select quantities in the online catalog. Your team retains the commercial review, according to the settings of your operation.

03Promotion

Draw attention to the right products

Use a product composition to introduce new arrivals or a selection during customer conversations. The image starts the conversation; the catalog holds the details for the next step.

Find your business

Different products. A presentation that fits each range.

Explore examples with real products from your sector. See how photography, identification and presentation help buyers distinguish their options.

BEFORE YOU START

What you need to know before you start

Can I publish thousands of products?

Plans have explicit product limits. Compare the current country offer and discuss extra capacity before importing the full range.

Can I separate wholesale and retail prices?

Price tables support different conditions when included and configured. Verify the actual buyer view; do not rely only on the table’s name.

Does this manage customer credit?

Do not assume that it does. Validate any credit requirements separately with your ERP and the responsible team.

Does the catalog replace our ERP?

No. Keep ERP as the operational base and use the catalog as a commercial layer for product presentation and request capture.

Does this replace ERP?

No. ERP remains the operational base; the catalog structures presentation and purchase intent.

Can we show different prices?

Where tables and rules are available and configured, validate the buyer view before publishing.

Guides

Apply it to your sales workflow

START WITH A REAL PRODUCT LINE

Make your next catalog the one customers can act on.

Add a small selection. Open it on your phone. Check the PDF and the order flow before rolling it out to your team.